Assignment Help Service, Thesis, Projects Downloads & Experts|support@assignmenthelper.info

Downloads

Downloads
assignmenthelper.info-banner
  • Dear Student, Company of expertise (COE) & country of specialty (COS) Macro Environment Analysis: COE can be an American company currently operating in a foreign country, or planning to enter a foreign country. You may choose an American company that you think should enter another country. It is better to choose a COE that is not operating in your COS. Your COE country of origin and your COS must be two different countries. This means your COE’s country of origin cannot be your COS. US cannot be used as your COS. You cannot choose a foreign company that is operating in, or planning to enter, or should enter the US market. You cannot use Netflix as your COE. You cannot use the US or Taiwan as your COS. A1 Company of expertise and Country of specialty macro environment should include the following sections: 1.0 Cover Page (Should include company name, company logo, brand or mark, county of specialty flag, course number and name, semester, your name and any other relevant information) 1.1 Table of contents (TOC) (should include section numbers and page numbers) (must use the auto TOC from word) 1.2 Executive Summary of your analysis (1/2 of a page, paragraph format). Summary of key points in your analysis 1.3 Introduction about your COS (1/3 of a page, paragraph format). 1.4 Introduction of your COE (1/3 of a page, paragraph format) 1.5 Background of your COE (1/3 of a page, paragraph format) 2.0 Global Macro Environment with focus on your COS. Macro Environment Analysis, PEST analysis. (2 bulleted points under each sub-section, PEST points should be classified as opportunities or threats) 2.1 Politics, Rules and Regulations; (outline format with discussion of each point) • Key words: Discussion. • Key words: Discussion 2.2 COS Economy, • Key words: Discussion (e.g. Depression: …) • Key words: Discussion 2.3 COS Society and culture, • Key words: Discussion: (e.g., Health Conscious: …) • Key words: Discussion 2.4 COS Technology. • Key words: Discussion (e.g., Internet usage: …) • Key words: Discussion 3.0 Global Competition Analysis. 3.1 Discuss Porter model of five competitive forces in your COS (threat of new entrants, buyers’ power, suppliers’ power, threat of substitutes, and degree of rivalry). 3.2 Primary competitor in your COS: Discuss the primary competitor and compare the strengths and weaknesses with your COE. It is better to use a table to compare the strengths and weaknesses of your COE and its primary competitor (3X3 table). 3.3 Secondary competition: Brief discussion of secondary competitors. 4.0 Target market analysis & segmentation. 4.1 Target market analysis (current and potential segments of consumers). Discuss the 2 strengths and 2 weaknesses of the current target market. 4.2 Target market segmentation (discuss 2 segments). Potential consumers of the selected company in the selected country. Talk about people (consumer segments) that the selected company needs to target in the selected country, their characteristics, their demographics, geographies, and so on (be specific as much as you can). 4.3 Recommended Target market analysis: Discuss the consumers that your COE should target in your COS. Minimum: you should recommend one new group of consumers that your COE should target in your COS. 5.0 Conclusion (paragraph format). Should include a short summary of your analysis and your general opinion on what the company should do moving forward. 6.0 References (APA, No bullets, No numbers). All references must be cross cited in the body of your analysis. Points will be taken for every reference that does NOT appear in the body of your analysis and vice versa. 9.0 Appendix. Optional: An appendix is used to include supplementary material that cannot be inserted in the body of your paper. Examples of appendix items include tables, charts, figures, or pictures to name few (optional). Pages of the Analysis (These pages assume single space you need to double the pages in case of using double space): Page 0 = Cover page. Page 1 = table of contents. Page 2= executive summary. Must include all the key points in your analysis and recommendations. Page 3= Introduction & Background of the country and company Pages 4-6 = your analysis (Can use extra one or two pages if needed) Page 7 = Conclusion Page 8 = References (APA formatted and should be cross referenced in the body of your Report). Pages 9 on ward = Appendix. Additional guidelines: Cover page should include the following statement: I, ________Student name______________, hereby certify and warrant: (a) that this Individual Case Study is my original work; (b) that I have acknowledged all the sources used in this paper. (c) I understand that copying of another’s work and representing it as my own work is a serious academic offense, and should be treated as such. Papers should be grammatically correct, with no spelling errors. There should be no plagiarism whatsoever. Your report should be your own write up using your own words. No copying/pasting from the internet. Your COE should be B2C Company not B2B company (recommended). Your paper should be APA formatted. Exception: your pages should be single spaced. Outline format: please use the outline format in your report with discussion of every point. You should bullet and discuss your points. I do not need to search for the start and the end of any point in your paragraphs. Font & Margins: Use Times New Roman font, size 12 points with 1 inch all around. Use 3-5 scholarly references in your analysis. Your references should be APA formatted and cross referenced in the body of your analysis. Do not use more than ten scholarly references in your assignment. Save your file under your last name, COE and COS (e.g., Swaidan_UHV_China). Drop your file in the Turnitin assignment box by the scheduled deadline. Please follow these guidelines closely.
  • Dear Students, Company of expertise & country of specialty marketing plan: COE can be an American company currently operating in a foreign country, or planning to enter a foreign country. You may choose an American company that you think should enter another country. It is better to choose a COE that is not operating in your COS. Your COE country of origin and your COS must be two different countries. This means your COE’s country of origin cannot be your COS. US cannot be used as your COS. You cannot choose a foreign company that is operating in, or planning to enter, or should enter the US market. You cannot use Netflix as your COE. You cannot use the US or Taiwan as your COS. A2 Company of expertise and Country of specialty internal environment analysis should include the following sections: 1.0 Cover Page (Should include company name, company logo, brand or mark, county of specialty flag, course number and name, semester, your name and any other relevant information) 1.1 Table of contents (TOC) (should include section numbers and page numbers) (must use the auto TOC from word) 1.2 Executive Summary of your analysis (1/2 of a page, paragraph format). Summary of key points in your analysis 1.3 Introduction about your COS (1/3 of a page, paragraph format). 1.4 Introduction of your COE (1/3 of a page, paragraph format) 1.5 Background of your COE (1/3 of a page, paragraph format) 2.0 Entry Strategies Discussion & Evaluation in your COS. Expansion strategies if the company already operating inside your COS. Expansion discussion should be similar to entry discussion. You should mention first that your company is already operating in your COS or they are planning to enter your COS, or your think they should enter your COS. 2.1 Discuss the best possible 3 entry/expansion strategies to enter/expand in the selected country of specialty (Direct investment, Franchising, Licensing, joint venture …etc.). 2.2 Entry/expansion Strategy Selection and discussion in the selected COS. Discuss the best entry/expansion strategy. Your discussion under section 1.2 varies depending on the following 3 scenarios, a. If your COE is currently operating in your COS: discuss their current entry strategy and discuss the best expansion strategy, they should use. b. If your COE is planning to enter your COS: Discuss the best entry strategy, they should use. c. If you think your COE should enter your COS: Discuss the best entry strategy, they should use. 3.0 Global Marketing Mix Strategies 3.1 Product Strategy 3.1.1 Current product strategy with examples. (Discuss 2 strengths and 2 weaknesses of the current product strategy. Bullet each point) 3.1.2 Recommended product strategy. 3.2 Price Strategy 3.2.1 Current price strategy with examples. (Discuss 2 strengths and 2 weaknesses of the current price strategy. Bullet each point) 3.2.2 Recommended price strategy. 3.3 Promotion Strategy 3.3.1 Current promotion strategy with examples. (Discuss 2 strengths and 2 weaknesses of the current promotion strategy. Bullet each point) 3.3.2 Recommended promotion strategy. 3.4 Place strategy 3.4.1 Current place strategy with examples. (Discuss 2 strengths and 2 weaknesses of the current place strategy. Bullet each point) 3.4.2 Recommended place strategy. 4.0 Conclusion (paragraph format). Should include a short summary of your analysis and your general opinion on what the company should do moving forward. 5.0 References (APA, No bullets, No numbers). All references must be cross cited in the body of your analysis. Points will be taken for every reference that does NOT appear in the body of your analysis and vice versa. 6.0 Appendix. Optional: An appendix is used to include supplementary material that cannot be inserted in the body of your paper. Examples of appendix items include tables, charts, figures, or pictures to name few (optional). Pages of the Analysis (These pages assume single space you need to double the pages in case of using double space): Page 0 = Cover page. Page 1 = table of contents. Page 2= executive summary. Must include all the key points in your analysis and recommendations. Page 3= Introduction & Background of the country and company Pages 4-6 = your analysis (Can use extra one or two pages if needed) Page 7 = Conclusion Page 8 = References (APA formatted and should be cross referenced in the body of your Report). Pages 9 on ward = Appendix. Additional guidelines: Cover page should include the following statement: I, ________Student name______________, hereby certify and warrant: (a) that this Individual Case Study is my original work; (b) that I have acknowledged all the sources used in this paper. (c) I understand that copying of another’s work and representing it as my own work is a serious academic offense, and should be treated as such. Papers should be grammatically correct, with no spelling errors. There should be no plagiarism whatsoever. Your report should be your own write up using your own words. No copying/pasting from the internet. Your COE should be B2C Company not B2B company (recommended). Your paper should be APA formatted. Exception: your pages should be single spaced. Outline format: please use the outline format in your report with discussion of every point. You should bullet and discuss your points. I do not need to search for the start and the end of any point in your paragraphs. Font & Margins: Use Times New Roman font, size 12 points with 1 inch all around. Use 3-5 scholarly references in your analysis. Your references should be APA formatted and cross referenced in the body of your report. Do not use more than ten scholarly references in your assignment. Save your file under your last name, COE and COS (e.g., Swaidan_UHV_China). Drop your file in the Turnitin assignment box by the scheduled deadline. Please follow these guidelines closely.
  • Instant Download Now! Pages: 15 Words: 3715 MARKETING PROJECT – OUTLINE For the purpose of this project, your team is a start-up company entering the market with a new product or service. The product/service may be anything you feel interested in1. You should not: • Use an existing brand (e.g. you may choose to launch a new soft drink but you can not be Coca Cola) • Use a product where your competitive advantage is assumed to come from some new superior technology you have no expertise on. You will develop a marketing plan. Your marketing plan should make a compelling case for the potential success of your proposed business idea. Your Marketing Plan write-up should address all the sections detailed in the following outline. For each section, I have included the relevant points/questions you should consider in developing the Marketing Plan. Notes: 1) Please be as specific as possible in addressing the Marketing Plan sections. For instance: instead of describing your product as “high quality”, you should describe the specific features of your product that provide high quality from the point of view of your target market instead of simply forecasting an “increase in demand over the next 2 years”, you should also provide the reasoning behind your forecast. Is it that more consumers will become aware of your product and brand? Is it that you expect many repeat customers, while keeping the new customer acquisition rate constant? 2) Please cite any sources of information you are using (e.g. consumer reports, trade magazines, etc). 3) Your Marketing plan write-up should not be shorter than 15 pages. 1 Some examples of products/services chosen by students in the past: moving services, pet grooming services, outdoor advertising services, fruit-flavored beverages. Section 1. Executive Summary 1.1. Summarize the business/product idea, the essence of your proposal, and the results you forecast, in not more than one page. this section is a short summary of the ideas you will discuss in more detail in sections 2-7 of your plan. Section 2. The Product (or Service) Idea 2.1. Identify the mission and SMART objectives of the business. 2.2. Describe your product (or service). 2.3. State your value proposition or a positioning statement that outlines the benefits your product or service will provide to the target customer, in order to differentiate your offering from other available products or services. Section 3. Market Analysis 3.1. Indicate who constitutes your market and the market segment you will target. define your target segment(s) according to one or more of the following kinds of factors: demographic, geographic, and/or behavioral variables estimate the size of your target market segment ▪ You can talk about this in terms of number of potential customers or number of units you could potentially sell ▪ Do you expect your target market to expand in the future? What is the projected growth rate for your target market? 3.2. What wants and needs does your product serve? Connect the features of your product/service, as described in subsection 2.2. to the benefits desired by your target market 3.3. What is your target consumer willing to pay for your product? Section 4.Competitor Assessment 4.1. Define the industry in which you will compete assess the industry’s five competitive forces 4.2. What direct and indirect competitors currently satisfy the needs your proposed target customers? 4.3. What competitive advantages and disadvantages will specific competitors have? What competitive advantages and disadvantages will you have? Section 5. Marketing Strategy 5.1. What is your overall marketing strategy? How will your offering be positioned? 5.2. Product decisions product quality, features, augmented product brand name, branding strategy 5.3. Pricing decisions: objectives, pricing strategy, pricing specifics 5.4. Distribution decisions: where will your product be sold, channels structure, push or pull strategy? 5.5. Promotional strategy. You can address issues such as: advertising plan, trade and consumer promotion plan, personal selling plan, public relations plan. Section 6. Marketing Budget 6.1. What is your marketing budget? 6.2. Indicate, by category of activity, all planned marketing spending for the execution of your marketing strategy, broken down into as many of the following categories that apply: Advertising (creative and media expense) Direct marketing (direct mail and/or telemarketing expense) Internet marketing (website, banners, etc.) Consumer promotion (discounts, samples, coupons, rebated, contests, etc.) Trade promotion (allowances/discounts to your distribution channels) Sales force expenses (salary and fringes, sales materials, commission, travel) Public relations (non-paid media) Customer service (inbound order taking, customer support, etc.) Other (sponsorships, events, etc.) 6.3. Indicate, using appropriate measures, the level of effectiveness and efficiency you expect from each activity (reach, frequency, response rate, etc.). Section 7. Forecasts 7.1. Prepare a forecast of projected sales, based on your penetration of your target market, given the proposed pricing, for the next 3 years.
  • Instant Download Now! Pages: 16 Words: 3616 To ensure student ability to analyze and evaluate effectiveness of strategic use of information systems in a business firm, each of you is expected to read a case on MIS and analyze the case in an individual paper in terms of the company's revenue model, goals/strategy, the problems encountered in its processes and operations. We will use the Harvard Business Case, "KEDA’s SAP Implementation" this semester. The case analysis paper should be 15 pages or less in length, including the diagrams and appendices you feel appropriate. You must cite your reference sources through the text and include a reference list using APA style at the end. The paper is to be typed, 1.5-spaced, and in a readable 12-point Arial type font with one-inch margins on four sides. 1. A cover page with an informative title, class name and code, section number, your name and date of completion (5 points). 2. A table of contents (10 points). 3. An executive summary of 100 words that summarizes the purpose of your paper, the key issue and situation in the case, your conclusion and recommendation as revealed in the entire report (10 points). The main body of the report with meaningful headings to cover the following sections: 4. Description of the case for one page with a focus on the major issue in the case under the heading Case Synopsis (20 points). 5. Description of the company’s business/revenue model, culture, and major business and information strategy within one or one and half pages (30 points). 6. Analysis of the problems encountered in business processes and operations. 6.1. Use at least half page to summarize Porter’s firm-based value chain model and the importance of using this model to describe firm-based operations and decision making levels. Please use Firm-based value chain model as the sub-heading (20 points); 6.2. Use at least one page to apply the model and decision making level identification to the specific firm situation. A figure of the value chain model about the user company must be included. Please use Model application as the sub-heading (30 points); 6.3. Use one-half to one page to analyze the needs for IS/IT implementation in the firm by identifying the functional areas affected, the specific business processes involved, and the decision levels that might be impacted. A table of problem identification is required. Please use Implementation opportunity analysis as the sub-heading (30 points); 7. Evaluation of the IS effectiveness for solving the problems. Use one page to summarize and analyze the IS implementation process at KEDA. Use one page to analyze whether and how the functionality of the IS/IT product(s) match the business needs identified above. Please be sure to analyze the effectiveness of the IS implementation by analyzing the tangible and intangible costs and benefits of the implementation. Please use Implementation effectiveness as the sub-heading (40 points). 8. Your conclusions with recommendations for a solution and an outline for action plan, supported by a sound rationale based on literature review and other evidences. If you are supportive of the resolution as described in the case, please explain the reasons for your support. Please state clearly the implications of this case for the MIS field (20 points). 9. A list of references cited throughout the paper text using APA style, with entries no less than FIVE (20 points). 10. Overall writing skills including objectiveness, clarity in concept and in expression, consistency in format and style use, organization, and free of obvious spelling and grammar mistakes (15 points).
  • Instant Download Now! Pages: 18 Words: 4019 Industry Analysis Term Paper 1. Purpose The purpose of the paper is (i) to provide each student with the opportunity to apply economic analysis to a real world industry and to learn how to deal with business problems from an economic perspective; (ii) to make students learn how to find economic data pertaining to that industry; and (iii) to make students apply statistical tools to analyze demand and cost for a particular firm’s profit maximization. 2. Defining the Industry Students are supposed to choose one target industry. It is very important to define the industry precisely; otherwise, there will be a tremendous amount of unrelated data available. Many secondary sources used for business research have their data arranged by codes established by the Office of Management and Budget of the U.S. government. The U.S. Standard Industrial Classification (SIC) system has been recently replaced by the North American Industry Classification System (NAICS) (you can find them trough any website search engine). These codes are widely adopted for record keeping purposes and are often used to index private publications such as market guides, directories of companies, and periodical indexes. Familiarize yourself with the SIC/NAICS categories. Remember: it is important to either narrow or broaden your industry definition based on how much information you are finding. 3. Data Collection For any strategic planning process, it is important to understand the industry in which you are or will be operating, for without an understanding of that industry, your strategy is unlikely to succeed. Every manager must determine for him/herself the information required to address the decision at hand. In an increasingly competitive and dynamic business environment, success depends on a continuous updating of information on market trends, competitors, and customers. 2 There are two types of data that can be collected and analyzed: (a) primary data collected from government record; (b) secondary data collected from reference materials. Prior to conducting any primary research, savvy managers know that secondary research should be the starting point in the data collection process. The government and other agencies publish a great deal of information which can be invaluable in an industry assessment, and which is readily available if you know where to look. While you may not be able to find out everything you need to know, secondary information is an essential management tool. The sources of this information are abundant (in printed documents, via the Internet, etc.), however, they are not always easy to find. Your first challenge is to know where to look and find the most current, relevant, accurate, and reliable information, in a timely manner, when there are so many sources to choose from and investigate. Data must be current, reliable, unbiased, accurate, and relevant to the problem at hand if they are to be useful to the manager. Good managers rely on this information to make decisions that are based on the realities of the marketplace, not their opinions or conjectures. Decisions based on information, however, are only as good as the information itself. 4. Requirements 1. Each paper must include a cover sheet (see the MS-Word file "COVER SHEET"). All the group members have to initial on the sheet for the final version submission. 2. Your paper should have a logical flow to it, and make use of appropriate headings and subheadings. Follow the suggested format described in Section 5 below. 3. Any table, graphic (such as bar charts, trend lines, etc.) must be included in an appendix at the end of the paper. 4. The text of your paper (the text only, not including Table of Contents, References, Tables, Charts, and other appendices should be about 12~14 pages. The text must be double-spaced with font size 12 in MS Word format. For the whole paper, limit the length within 18 pages (including the cover page). 5. Be sure to acknowledge the source of all information from outside sources in the text (e.g., “According to Wards’ Automotive News, December 2002, GM has a …”). For article citation, author name and year are required; for example, (Smith, 2007). Also be sure to have a list of references (i.e. URL is required for online reference) at the end of your paper. Use of information from outside sources that is not attributed will be considered plagiarism. The 3 consequences of academic dishonesty will result in getting a failing grade in this course. 6. Quotations must correspond exactly with the original in wording, spelling, and punctuation. Page numbers must be given. Changes must be indicated: use brackets to identify insertions; use ellipsis dots (...) to show omissions. Also indicate where emphasis has been added. Only lengthy quotations(more than 50 words) should be separated from the text; such quotationsmust be double-spaced and indented at the left margin. References toauthors in the text must exactly match those in the Reference section. 7. Tables must be designed to fit comfortably on a page. For tables, use the'create table' feature in MS-Word. Each table must have a title and benumbered consecutively with Arabic numbers. Do not abbreviate in columnheadings, etc. For example, spell out "percent"; do not use the percent sign. Place a zero in front of the decimal point in all decimal fractions (i.e., 0.357, not .357). Each table should be no more than 10 columns wide. 8. Figures should be supplied as high quality. Figures should be produced inblack and white. Tints and complex shading should be avoided. Figuresmust have a title and be numbered consecutively with Arabic numbers. 9. References should be prepared in general accordance with the APA(American Psychological Association). The references themselves should be in 10 point font and formatted as a left margin indented with the first linerealigned with the left margin. Below are some examples of differentcitations. 5. Paper Outline and Grading Weight I. Table of Contents (1 page): 2% II. Executive Summary (1 page): 10% The last part you write, but which should appear first in your report, is the Executive Summary. An Executive Summary is usually a one-page synopsis, touching on key, insightful highlights of the report. Picture the Executive Summary as satisfying someone's request to "just give me the short version," Most readers don't have time to read the whole report, but want to know what it says and what your conclusions are (i.e. whether we should or should not enter this industry for profit; what pricing/production strategies for existing firms are most effective for market share extension, …etc). III. Introduction (2 pages): 15% A. Description. This is to be a general introduction to the particular industry. What does the industry produce? What is SIC/NAICS code and description? B. History. A brief history. How has the organization of and the nature of competition in the industry evolved from its earliest beginnings? C. Organization. What parts of the chain of production/service do the firms undertake themselves and what do they buy from outside suppliers or pass on to independent distributors or retailers? D. Relevant governmental or environmental factors. What role does government play in the industry? How does regulation or other government policy (reform, trade policy …etc.) affect it? IV. Market Structure (2 pages): 10% 5 You need to answer the following two questions precisely: A. How can the structure of the industry best be characterized: perfect competition, monopolistic competition, oligopoly, or monopoly? Briefly go over the market characteristics to confirm your definition here. (5%) B. How many major firms (up to top four if applicable) are there in the industry and what are their market shares? A table showing the market shares is required here. (5%) V. Industry Demand (2 pages): 15% A. What are the key determinants of the market demand? (10%) You may want to think about the following factors: population and demographic changes, new regulation (reform), income and wealth trends, consumer tastes and preferences, prices of substitutes and complements in consumption, introduction of new substitutes or complements in consumption, expectations about the future prices of this particular good/service. B. Describe the current change in the determinants that has caused the demand change. (5%) In general, your insight in this section will determine the quality of paper. VI. Cost Structure (2 page): 15% You need to answer the following questions precisely: A. What are the key determinants of an existing firm’s (1) fixed costs and (2) variable costs? Explain your answer. (10%) B. What is the shape of the existing firm’s total cost cure and marginal cost curve, U-shaped or L-shaped? A graph illustration here will be a plus. (5%) VII. Analysis of Competitive Forces (Porter's five forces) (3 pages): 20% In each of the following forces, please highlight “strong”, “moderate” or “weak”. A. The threat of entry by new competitors (4%) For example, those industries with high entry barriers, such as LCD manufacturing, will have fewer firms entering. With fewer firms, there is less environmental complexity, and it is easier for one firm to begin to dominate the industry. Economic rents are usually higher in such an environment. This makes the industry attractive. For industries with low 6 barriers to entry, such as the restaurant industry, new firms come and go with great rapidity. This prevents dominance by any one, or a few, firms. Economic rents are usually low. This makes the industry unattractive. B. The intensity of rivalry among existing competitors (4%) What are the current top firms and their market shares? How they compete (i.e. price or quality)? Any alliance or particular strategy is practiced now for competition? An industry characterized by high rivalry is unattractive because it limits the ability to achieve above normal economic rents. At the other extreme, industries with no rivalry are usually dominated by a few major firms which could limit strategic flexibility. C. Pressure from substitute products (4%) Are the industry’s products/services differentiated and, if so, according to what characteristics (design, function, price range, geographic market, etc.)? How innovative is the industry, and what are the sources of innovation? An industry will be attractive if there is no threat from substitute products. A substitute is any product or service that will fulfill the same need while using a different technology. An example would be substituting plastic for paper for food carry out. The electric car is a substitute for the internal combustion engine; therefore the auto as we know it, even though the auto industry is the primary developer. The relevance is that substitutes can render obsolete the present capital investment of the industry. D. The bargaining power of buyers (4%) First, determine who the buyers are. What are the channels of distribution for the industry? Do not only consider the ultimate consumers unless there are no intermediaries. Identify significant macro-environmental trends, such as changes in customer demographics, needs, wants, lifestyle, etc. that have/will positively/negatively affect the industry. Do buyers have strong power over firms to negotiate price in this industry? How the power is exercised? E. The bargaining power of suppliers (4%) What are the markets for inputs (labor, machinery, capital, raw materials, etc.) like? While we were concerned about threats in the "entrants" section, here we are concerned with power. Do suppliers have power over firms in this industry? The first step is to determine what this industry purchases. Not in detail, but as a generalization. Focus on suppliers of key items that firms in this industry must have. Would firms have access to labor on favorable terms? Does this industry have unions? If so, they limit 7 access to labor and usually increase costs. Do firms in this industry require highly skilled knowledge workers? How is the present labor market for this industry? VIII. Conclusion (1 page): 10% Your analysis should lead you to reasonable conclusions. You have, by now, discovered a number of factors. You are now in a position to look beyond the obvious and to see – and write about – the opportunities and threats facing firms in an industry. State what you consider to be the opportunities and threats for firms that would enter this industry. Support your final argument as to whether we should or should not enter this industry; or, what pricing/production strategies for existing firms are most effective for market share extension. Make sure that conclusion/recommendation and executive summary are consistent. Do not just repeat the sentences in the previous sections. IX. References (1 page): 3% Please list the references that you cite, but also a listing of the material that contributed to your body of knowledge. IIX. Appendices (Optional) Here you should put your tables, charts, or anything else that you think is important to an understanding of this industry.