Company of expertise & country of specialty marketing plan: COE can be an American company currently operating in a foreign country, or planning to enter a foreign country. You may choose an American company that you think should enter another country. It is better to choose a COE that is not operating in your COS. Your COE country of origin and your COS must be two different countries. This means your COE’s country of origin cannot be your COS. US cannot be used as your COS. You cannot choose a foreign company that is operating in, or planning to enter, or should enter the US market.
You cannot use Netflix as your COE. You cannot use the US or Taiwan as your COS.
A2 Company of expertise and Country of specialty internal environment analysis should include the following sections:
1.0 Cover Page (Should include company name, company logo, brand or mark, county of specialty flag, course number and name, semester, your name and any other relevant information) 1.1 Table of contents (TOC) (should include section numbers and page numbers) (must use the auto TOC from word) 1.2 Executive Summary of your analysis (1/2 of a page, paragraph format). Summary of key points in your analysis 1.3 Introduction about your COS (1/3 of a page, paragraph format). 1.4 Introduction of your COE (1/3 of a page, paragraph format) 1.5 Background of your COE (1/3 of a page, paragraph format)
2.0 Entry Strategies Discussion & Evaluation in your COS. Expansion strategies if the company already operating inside your COS. Expansion discussion should be similar to entry discussion. You should mention first that your company is already operating in your COS or they are planning to enter your COS, or your think they should enter your COS. 2.1 Discuss the best possible 3 entry/expansion strategies to enter/expand in the selected country of specialty (Direct investment, Franchising, Licensing, joint venture …etc.). 2.2 Entry/expansion Strategy Selection and discussion in the selected COS. Discuss the best entry/expansion strategy. Your discussion under section 1.2 varies depending on the following 3 scenarios, a. If your COE is currently operating in your COS: discuss their current entry strategy and discuss the best expansion strategy, they should use. b. If your COE is planning to enter your COS: Discuss the best entry strategy, they should use. c. If you think your COE should enter your COS: Discuss the best entry strategy, they should use.
3.0 Global Marketing Mix Strategies 3.1 Product Strategy 3.1.1 Current product strategy with examples. (Discuss 2 strengths and 2 weaknesses of the current product strategy. Bullet each point) 3.1.2 Recommended product strategy.
3.2 Price Strategy 3.2.1 Current price strategy with examples. (Discuss 2 strengths and 2 weaknesses of the current price strategy. Bullet each point) 3.2.2 Recommended price strategy.
3.3 Promotion Strategy 3.3.1 Current promotion strategy with examples. (Discuss 2 strengths and 2 weaknesses of the current promotion strategy. Bullet each point) 3.3.2 Recommended promotion strategy.
3.4 Place strategy 3.4.1 Current place strategy with examples. (Discuss 2 strengths and 2 weaknesses of the current place strategy. Bullet each point) 3.4.2 Recommended place strategy.
4.0 Conclusion (paragraph format). Should include a short summary of your analysis and your general opinion on what the company should do moving forward.
5.0 References (APA, No bullets, No numbers). All references must be cross cited in the body of your analysis. Points will be taken for every reference that does NOT appear in the body of your analysis and vice versa.
6.0 Appendix. Optional: An appendix is used to include supplementary material that cannot be inserted in the body of your paper. Examples of appendix items include tables, charts, figures, or pictures to name few (optional).
Pages of the Analysis (These pages assume single space you need to double the pages in case of using double space): Page 0 = Cover page. Page 1 = table of contents. Page 2= executive summary. Must include all the key points in your analysis and recommendations. Page 3= Introduction & Background of the country and company Pages 4-6 = your analysis (Can use extra one or two pages if needed) Page 7 = Conclusion Page 8 = References (APA formatted and should be cross referenced in the body of your Report). Pages 9 on ward = Appendix.
Cover page should include the following statement:
I, ________Student name______________, hereby certify and warrant:
(a) that this Individual Case Study is my original work;
(b) that I have acknowledged all the sources used in this paper.
(c) I understand that copying of another’s work and representing it as my own work is a serious academic offense, and should be treated as such.
Papers should be grammatically correct, with no spelling errors.
There should be no plagiarism whatsoever. Your report should be your own write up using your own words. No copying/pasting from the internet.
Your COE should be B2C Company not B2B company (recommended).
Your paper should be APA formatted. Exception: your pages should be single spaced. Outline format: please use the outline format in your report with discussion of every point. You should bullet and discuss your points. I do not need to search for the start and the end of any point in your paragraphs. Font & Margins: Use Times New Roman font, size 12 points with 1 inch all around.
Use 3-5 scholarly references in your analysis.
Your references should be APA formatted and cross referenced in the body of your report.
Do not use more than ten scholarly references in your assignment.
Save your file under your last name, COE and COS (e.g., Swaidan_UHV_China). Drop your file in the Turnitin assignment box by the scheduled deadline.
Please follow these guidelines closely.
COE/COS Internal Environment Analysis
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Pages: 10 Words: 2742
Table of Contents
|1.2 Executive Summary||2|
|1.3 Pakistan: Retail Sector Introduction||3|
|1.4 Wal-Mart Stores, Inc.: Company Introduction||3|
|1.5 Wal-Mart Stores, Inc.: Company Background||3|
|2.0 Entry Strategies Discussion & Evaluation in Pakistan.||4|
|2.1 Best Possible 3 Entry/Expansion Strategies||4|
|2.2 Entry/Expansion Strategy, Current & Best Entry Strategy||4|
|3.0 Global Marketing Mix Strategies||5|
|3.1 Product Strategy in Pakistan||5|
|3.1.1 Current Product Strategy||5|
|3.1.2 Recommended Product Strategy.||5|
|3.2 Price Strategy||6|
|3.2.1 Current Price Strategy||6|
|3.2.2 Recommended Price Strategy.||6|
|3.3 Promotion Strategy||6|
|3.3.1 Current Promotion Strategy||6|
|3.3.2 Recommended Promotion Strategy.||7|
|3.4 Place Strategy||7|
|3.4.1 Current Place Strategy||7|
|3.4.2 Recommended Place Strategy.||7|
1.2- Executive Summary
In this analysis, I presented Wal-Mart Internal Environment Analysis in Pakistan. Presently in Pakistan, supermarket and retail sector consist of semi-organized setup. Urban area is more organized spread over supermarkets and shopping stores. People reach to these stores is low to moderate.
Wal-Mart is need of Pakistani customers who want groceries at lower prices. Considering demand, Wal-Mart has good prospects due to people demand for cheap things. Although Walmart can succeed in many ways of investments, however due to its huge resources and potential, direct investment is the best option.
There are many untargeted areas even in big cities like Lahore. Purchasing an already existing chain or franchise are also feasible options. There is no other mega retail business MNC is presently active in Pakistan. Wal-Mart need to find experienced managers in the local market to retain company’s competitive advantage over new entrants.
According to one survey good relations with the suppliers and timely delivery of stock was the major success factor for the businesses in Pakistan. Walmart uses sales promotions by offering deals and discounts. Walmart sales strategy can help Pakistan customer get better product at lower price.
Wal-Mart need to focus on products according to needs and budget of local population. All promotion places should be prominent. Personal selling employ a dedicated employee. That money can be used in offering discounts for that product. Walmart huge base of customers are outcome of their low prices to large number of population. Walmart products are worth value for money and increase purchasing powers of limited budget customers. However, company cannot ensure quality all the time by proving lower prices.
Looking at Wal-Mart profits and resources, it looks feasible that they could provide more to its customers. Its promotion strategy allows middle & upper-income class get deals & discounts in order to purchase the necessities. Walmart’s promotional strategy involve advertisements, sales promotions and public relations. TV, newspaper, online websites, special deals & discounts are used to promote sales and increase customer base.
Wal-Mart used very successful promotion in United States. Similar promotion will be effective in Pakistan. Mostly big companies are using TV advertisements for their promotion. By TV ads people of Pakistan can learn about the benefits they will get by the emergence of new multinational company.
Walmart continues to extend its stores network to reach more customers. It helps customers find products they need near their homes. Walmart stores are not present in Pakistan despite the need and prospects of success. In the beginning some stores in the country can do good business.
Looking at Pakistani customers need small branches at multiple locations could be better strategy than one big store for whole city.